2/4 Flock Kitchen & Bar - brand identity
Using the pronouns ‘us’ and ‘we’ makes us sound so damn important! Like there’s hundreds of us working tirelessly to package design work and send it off hourly. Truth be told ‘us’ and ‘we’ refers to two people and their professions. Sean, a graphic designer and Hannah a photographer. We decided to join forces and become Relative Design NZ.
The name ‘Relative’ came about because, as siblings we are in fact ‘related’. The latter wasn’t really a name option as it sounds weird and ‘we are brother and sister who both work in the same industry’ was too long and as it turns out, not very catchy.